In a surprising turn of events, the iconic fashion house Yves Saint Laurent has announced a major re-branding initiative that will see the esteemed brand transform into SLP (Saint Laurent Paris). The man behind this bold move is none other than the new creative director, Hedi Slimane. This decision marks a significant shift for the Paris-based fashion house, which has held the YSL name for over 45 years.
Fashion News: The Premiere of SLP
The premiere of SLP, formerly known as Yves Saint Laurent, is set to make waves in the fashion industry. With Hedi Slimane at the helm, the brand is poised to usher in a new era of modernity and innovation. The debut collection under the SLP name is eagerly anticipated, promising a fresh perspective on the iconic brand's heritage.
After 45 years, Yves Saint Laurent changes its name!
After 45 years of reigning as Yves Saint Laurent, the fashion house has taken a bold step towards redefining its identity. The decision to change the name to Saint Laurent Paris reflects a new chapter for the brand, one that embraces change and evolution in the ever-evolving world of fashion.
YSL to become SLP
The transition from YSL to SLP signifies a departure from tradition and a leap into the future. With Hedi Slimane's visionary leadership, the brand is set to redefine luxury fashion and captivate audiences worldwide. The re-branding of YSL to SLP is not just a name change; it is a statement of intent, signaling a new direction for the iconic fashion house.
Yves Saint Laurent News, In
The news of Yves Saint Laurent's re-branding has sent shockwaves through the fashion industry, sparking curiosity and excitement among fashion enthusiasts. The decision to rename the brand as Saint Laurent Paris speaks to a desire for reinvention and rejuvenation, breathing new life into the storied heritage of the iconic fashion house.
Yves Saint Laurent to be renamed Saint Laurent Paris
The decision to rename Yves Saint Laurent as Saint Laurent Paris is a strategic move that reflects the brand's commitment to innovation and creativity. This bold step underscores the brand's willingness to embrace change and adapt to the evolving landscape of the fashion industry. The transformation from YSL to SLP marks a new beginning for the iconic fashion house, one that promises to push boundaries and challenge conventions.
They said/We said: on yesterday’s Saint
As the fashion world buzzes with the news of YSL's transformation into SLP, opinions are divided on what this change means for the brand's legacy. While some view it as a necessary evolution to stay relevant in today's fast-paced industry, others mourn the loss of the iconic Yves Saint Laurent name. Regardless of where one stands, there is no denying that this re-branding will shape the future of the fashion house for years to come.
YSL Becomes Saint Laurent Paris
The re-branding of YSL to Saint Laurent Paris marks a pivotal moment in the brand's history, signaling a shift towards a more contemporary and forward-thinking approach. With Hedi Slimane's creative vision guiding the brand's transformation, Saint Laurent Paris is poised to set new trends and redefine luxury fashion for a new generation of consumers.
Goodbye, Yves Saint Laurent! Behind YSL's Dramatic Name
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